In 2015 Target created a new role that would become the community hub for their massively growing in-house team of software engineers. Their goal was to give awareness to Target’s tech brand and make Target engineers proud by supporting the things they care about.
To achieve this, they gave Target engineer advocates a voice to reach the external tech community through their tech blog, support of local conferences, meetups, diverse groups, K-12 tech pipeline organizations, and opens ource communities.
They also focused on building up their culture with internal hackathons, conferences, lunch and learns, and demo days. Unknowingly, they had taken part in the growth of dev rel.
In this talk Ana will go in-depth about why the dev rel role is so valuable to Target and its tech team of approximately 4,000. She’ll also discuss what this means for the dev rel industry. There is a vast frontier of major retailers and other companies that are now realizing the truth that every company is a tech company and that technical community is the key to success.
@Ana_Bahr
