6 & 7
Developer Marketing | Nutanix
In 2010 Luke moved to marketing program management as his full time role on VMware's social media marketing team. 2012 saw Luke at Sencha working in developer relations programs as well as focused social media, speaking at events around the world. Since 2014 Luke managed Atlassian’s ecosystem developer events and programs bringing hundreds of new apps to their marketplace.
In 2018 Luke has joined Nutanix to bring an engaging experience to developers using their new PaaS and REST APIs.
Before 2018 Nutanix didn’t talk to developers, it sold hardware to IT organizations. However, with a pivot to becoming a software company developers suddenly became absolutely key for the company's future.
Starting up a developer marketing and relations program from scratch in an infrastructure company is a challenge. Join Luke's talk to learn about some of the successes and more importantly the failures of the first year of going from 0 to developer program in under 6 months.