6 & 7



Paige Paquette

Group Manager, Developer Marketing | Slack

Paige Paquette

Paige Paquette is a product-oriented marketing lead with deep experience in developers and marketplaces. She currently leads Slack's Developer Marketing team, bringing new APIs and programs to the Slack developer ecosystem.

She was previously Head of Marketing at ZenHub, a project management suite for development teams. Originally from Western Canada, she's now based in San Francisco, where you're likely to find her dodging traffic on her bike.


Building an army of advocates without a big budget

Developers have taken over the world, and with this shift comes products and businesses that serve them. But luckily, you don’t need deep marketing experience or a large dev rel team to inspire, convert, enable developers. You just have to know how to speak their language.

In this session, you’ll learn:

• How to develop authentic messaging that resonates with a traditionally skeptical audience
• Ways to segment, understand, and serve various developer audiences
• The importance of scaling (and measuring) your impact through community


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